OBJECTIVE MARKETING
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Our Business Principles.

Working with clients to achieve long term win-win relationships supported by ethical principles.

Objective Marketing Business Principles

Fairness
Ownership of all work undertaken resides with our clients after we've been paid. For example, Google Ads are managed via our clients Google Accounts giving our clients control and ownership of all work done.

Integrity
Our invoices are itemised by specific tasks, time recorded and billed to nearest 5 mins. Short calls and emails are not billed and considered part of the 'cost of doing business'.  As a small business we expect to be paid promptly when we invoice.

Ethical
We would not do anything on your behalf that we would not do ourselves in our own business. We will advice against any activity we consider damaging to the long term health of your business even if there may be perceived short term gains. We are UK based and pay tax in the UK contributing to the UK economy.


Diligence
We work hard to deliver our services as efficiently and effectively as possible with our mutual business success at heart.

Attentiveness

​We love what we do for our clients. We focus on tasks we are given to achieve the best results for your business. We are conscious of any particular tasks value in the context of a wider marketing plan and the wider market as a whole. This holistic approach allows us to prioritise the tasks that matter most. 

Transparency
Occasionally we outsource services to third parties but will always be transparent if we do and we will never mark up third party fees unless we are clearly adding appropriate value to those services.

Prudence
We don't have offices so can keep our fees low, providing better value for money digital marketing services. We help clients to stop wasting their money on marketing campaigns that don't work by measuring and reporting on effectiveness of all marketing activities, in particular Google Ads.

Agility
We'll get the urgent tasks done quickly usually implementing small changes within hours. As a small business we can respond fast to changes in the marketplace or changes in your business.

Insight

We keep abreast of the digital marketing arena and offer insights to our clients to help them plan for the future.
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"My opinion is of course subjective... but informed by objective experience."
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 © Copyright 2019 Ericaceous Limited. All rights reserved in all media.
All photography, text copy and artwork on this web site is subject to copyright. Do not use without express written permission from copyright holders. 
Content and external links on this web site to third parties do not represent endorsement or recommendation and are provided for your convenience and information only.
By using this site you agree to abide by our privacy policy and these terms and conditions.
Objective Marketing is a trading name of Ericaceous Limited in the UK.
We are based in Balcombe (a 40 min train ride from London),  Near Haywards Heath, West Sussex, United Kingdom.
Registered in England and Wales. Company No. 7848199
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  • Hello
  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact