OBJECTIVE MARKETING
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Google Ads PPC Account Manager for Business.

We specialise in managing Google Ads pay-per-click (PPC) accounts for businesses large and small. We can set up new Google Ads accounts for success, re-build existing accounts to improve performance and manage  your campaigns on an ongoing basis. We measure objectively and report regularly on performance.  
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Digital Marketing for Business

Google Ads PPC Account Manager for Businesses

Perhaps you feel you are not getting the best value for money from your current Google Ads account manager? Perhaps you are doing all the account management yourself and don't have the time to manage Google Ads?
If you are considering outsourcing the management of your Google Ads account and you are based in Surrey, East Sussex, West Sussex, Hampshire or Central London then please seriously consider us. ​We do offer our services to clients in other locations but we believe that face to face meetings really help develop win-win log term business relationships. We really want to fully understand your business and doing that at a distance can be challenging. We'd recommend working with a local Google Ads consultant if you can or at the very least meet up frequently.

We'd be delighted discuss your specific requirements and look after your Google Ads account. We can offer a monthly contract or a time hire based "pay-as-you-go" service.
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Google Ads Set Up

We set up Google Ads campaigns for success! That said, getting Google Ads right is only one part of the successful digital marketing puzzle.
Your web site and your ability to convert enquiries into business is also key.
We can work with your existing web site, improve it to optimise your Google Ads campaigns or set up a new web site purpose built for Google Ads.
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Large Google Ads Campaigns

We specialise in creating large complex Google Ads campaigns.
It's a fools errand to try to create large campaigns in the regular Google Ads system.
We've over a decade of experience in using Google's Adwords Editor tool which (in experienced hands) is much more efficient at building large campaigns.
We've built Google Ad accounts with 10s of Campaigns, 100s of Adgroups and 1000s of keywords.

Google Ads Re-Build

If you have an old under-performing Google Ads account or tried Google Adwords (as it was called) once and it didn't work for you, it's highly likely that you need a rebuild of your campaigns. Poorly performing historic campaigns can negatively affect your overall Google account performance so the sooner you get things right, the better!

Google Ads Management

If a Google Ads account is set up for success it can perform well over time with limited ongoing management. i.e. investing in a great campaign pays dividends in the medium to longer term.
Even great campaigns need careful attention to keep on top of performance, especially in competitive markets.
Regular reviews are essential and for most clients this is a monthly activity. Larger, dynamic or new campaigns will demand more frequent care. For example if your products or their availability change frequently then the campaign must adapt accordingly.

Google Ads Audit

Identify how to reduce costs and improve performance with our Google Ads audit service.

Google Ads Specialist

We know how to build a Google Ads Account for success.
Starting with an analysis of your business objectives, priorities and web site we craft Ads that attract the customers you are looking to engage. We perform in-depth Keyword Research so that we structure your Campaigns and Ad Groups to optimise performance. We create and maintain Negative Keyword lists to ensure your budget is not wasted and seek to continuously improve Click Through Rates (CTRs) and Quality Scores (QS) to achieve the best Cost Per Click (CPC) fees and reduce overall costs. We target your ads by GEO Location and/or Audiences to improve conversions. We seek to achieve the highest Impression Shares for your target market and budget.

Google Ads Help

Read our many articles about the challenges of running Google Ads campaigns.
Are You Spending Wisely on Google Ads?
Good Google Ads Metrics but Poor Sales?
Suspended or Limited Google Ads?
Google Ad CPCs Too High or Too Low?
Are You Chasing Bids with Google Ads?
Flogging a Dead Horse with Google Ads?
GEO Targeting Google Ads
How Low Quality Scores Can Cost you Dearly
Niche Market Targeting with Google Ads
The Long Tail & Voice Search
You Get What You Ask For With Google Ads
Google Ads 80:20 Rule
Conversion Tracking in Google Ads
Call Tracking and Google Ads
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"My opinion is of course subjective... but informed by objective experience."
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All photography, text copy and artwork on this web site is subject to copyright. Do not use without express written permission from copyright holders. 
Content and external links on this web site to third parties do not represent endorsement or recommendation and are provided for your convenience and information only.
By using this site you agree to abide by our privacy policy and these terms and conditions.
Objective Marketing is a trading name of Ericaceous Limited in the UK.
We are based in Balcombe (a 40 min train ride from London),  Near Haywards Heath, West Sussex, United Kingdom.
Registered in England and Wales. Company No. 7848199
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  • Hello
  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact