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Subjective Marketing.

Articles about digital marketing to help you to grow your business online.

Simple, effective, Search Engine Optimisation (SEO)

5/9/2019

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Search Engine Optimisation (aka SEO) is a process of improving your web site’s performance on search engines, notably Google which dominates the search market with well over a 90% share of the market.

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Google Auto Suggestion tool has killed the long tail, but voice search may see a resurgence.

5/9/2019

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When you start a search on Google you’ll often be presented with the most common searches via Google’s Auto-suggestion tool. This is very convenient for users as it saves them the bother of typing in long search phrases and allows them to simply pick the search phrase that most closely matches their needs. However, it has a couple of major downside for Google Ads customers when it comes to advertising costs.

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    Eric Barfield - a digital marketing consultant with an IT & creative history spanning decades.

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"My opinion is of course subjective... but informed by objective experience."
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  • Hello
  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact