“A fool and his money are soon parted” **
** King James Bible: There is treasure to be desired and oil in the dwelling of the wise; but a foolish man spendeth it up. The exact wording by Dr. John Bridges' Defence of the Government of the Church of England, 1587.
There’s no doubt about it, Google Ads Pay-Per-Click is expensive. But is it good value? Many businesses find themselves dependent on Google Ads for their business performance and can resent having to pay Google so much.
Long gone are the days when you could buy clicks for 5p or 10p. Google introduced minimum bids years ago and minimum bid prices have risen dramatically in some highly competitive markets. For example, in insurance markets you can expect to pay £30 or more per click for the top slots, a ludicrous amount of money. Or is it?
There’s no doubt about it, Google Ads Pay-Per-Click is cheap as chips.
There has never been an easier or cheaper time to reach your target markets. What can be done today with search marketing would have been unthinkable just a few decades ago. Niche businesses in particular had to rely on blanket marketing campaigns to find their markets, it was an expensive exercise if done at all. In that respect, finding and targeting your market with Google Ads is cheap.
So what is the truth? Is Google Ads the cheapest and most successful marketing tool ever made or is it expensive and a potentially crippling cost to your business? The short answer is that it can either depending on how well you are using the Google Ads platform.
It’s very easy to get things very wrong in Google Ads and to pay more than you should to reach your target market. This can cost your business dearly and in some extreme cases can end your business. It’s more challenging to get things right but it is very possible to make a success of Google Ads and use it as a driver for the growth of your business at modest or very reasonable cost.
If you are struggling to justify your Google Ads expenditure let us take a look and see if we can improve the performance. It’s not just about how you are using the Google Ads system, it’s also about what your web site is like and how well it converts those “expensive” clicks.
Request an analysis of you Google Ads account and marketing today.