Digital Marketing Services
"I'm motivated by helping business owners transform their digital marketing performance. In the digital marketing environment things change, quickly. Staying competitive in such a fluid space can be a challenge, but it's one I embrace. Further, digital marketing technologies are getting more sophisticated and with that sophistication comes complexity. It can be hard to 'see the wood for the trees', especially if IT is not your area of expertise. So whether you are looking to review your current marketing or are starting out from scratch, I can assist."
Digital Marketing Strategy
We can develop a comprehensive digital marketing strategy for your business. This can cover your web site and all appropriate digital marketing channels as well as the overall performance of your business.
We can set you up for success by measuring everything digital (within the bounds of privacy regulations) using Google Analytics, Google Tag Manager, Google Ads Conversion Tracking and phone call tracking & monitoring technologies.
We can augment these technologies with offline business analysis of your leads and sales to optimise your cost per lead and cost of sale.
Digital Brand Development
It ain't the logo, but it can seem as simple as the logo for most small businesses.
Your brand is so much more than the logo and the strapline. It's how you present yourself to the market and how you distinguish yourself from the competition.
That presentation can be the colours of your marketing materials, the images you use, the tone of the voice of your web site copy etc.
We can help you create a consistent cohesive brand across all your marketing materials to maximise the investment of your marketing.
Digital Marketing Audit
Do you know what's going on with your digital marketing spend? Has your marketing been set up under the correct usernames so you have full control in the event of your suppliers going AWOL? Are you getting good value for money from Google Ads? Is your business struggling to generate the right kind of leads from your marketing spend? Are you spending too much or too little on your marketing?
We can answer all these questions and more with a customised fixed price health check package. An initial 1 hour phone consultation is free and the first face to face meeting only £50 per hour so we can see if we get on.
Web Site Development
We use Weebly, Squarespace, Wix and other site build tools as these offer the best value for money and suit most customers needs perfectly adequately. We can also turn our hand to any web site technology platform having hand coded web sites since 1993.
We can build simple but effective web sites from as little as £1,500. But that's only half the story...
Google Ads Management
We've been building Google Ads campaigns since the dawn of Google Adwords and have witnessed the evolution of the service. With the increased complexity and growing competition, maintaining performance can be challenging for many businesses.
We can set campaigns up for success or fix campaigns that are failing for £75 per hour. Fixed price contracts from £300 per month.
Facebook advertising works especially well as they know a lot more about their users. If your business is trying to reach a very specific local audience Facebook Advertising can excel.
Facebook Business Pages are also a must have for most businesses. It's an important channel to create dialogue with your customers and improve your reach via their friends and friends of friends.
Digital Marketing Interpreter
We hear you cry, "Stop right here, I don't have time to understand all technical jargon, I just need someone I can trust to do it all for me at a reasonable price!"
Social Media Marketing
We go beyond making a noise online. Whilst activity on social media is important to engage an audience with your brand or product, one must not lose sight of the objective: To generate new customers at a reasonable cost.
Channels such as Facebook, Instagram, pinterest, twitter and linkedIn all have their strengths and weaknesses for different kinds of business objective. We can help you find the ones that really work for your business so you can focus your social media spend on those that deliver.
Domain Name Selection
What's in a name? Everything and nothing.
Finding the right domain name for marketing your business can be tricky. So many good names have been purchased by speculators or dreamers. With the advent of new domain suffixes the temptation to buy more an more names is always present, but often these just become an added expense rendering them worse than useless.
Don't have a name or not sure if your existing domain name is right? We can use our creativity to find you a better name and/or protect the historic value of your current name.
Google Analytics Set Up
Are you tracking your web site visitors using Google Analytics? If not you should be!
Are you monitoring your visitors using your web site platform's log file statistics? If not you should be!
Are you getting the right kind of management information to be able to make business decisions about your marketing? If not you should be.
Does all of this mean nothing to you and you need a digital lingo interpreter? Don't worry, we can help and have decades of experience at providing meaningful metrics to our clients.
Google My Business
Essential for every local small business, Google My Business is a free service that takes little time to set up. If you've not done it yet, do it now!
You do need to manage your Google My Business listing to get the best out of the service and in particular keep on top of reviews, good or bad.
Bing Place for Business
Whilst Bing only represents a small part of the online digital search market place, it's still significant enough to justify your attention.
Bing Places is another free listing service similar to Google My Business that's worth setting up, especially if you are a small local business.
Company Logo Creation
We can help you to create a new logo or evolve and enhance an existing one.
It's not just about a pretty visual image, it's about looking at what you are trying to convey in your logo. It's about ensuring that your logo is simple enough to be scaled down and ensuring it works across all your marketing and communications, online and offline.
We can work with you to create something eye catching and (as is often required) create different versions for different uses. e.g. Web site, business cards, letterheads and vehicles.
We like Moo.com and have been using their services for many years.
The best things about Moo is the quality of their cards, the ability to load multiple card images and the short cost effective print runs.
This approach allows small runs of cards to be created for many members of staff at a fraction of the cost of other services.
Useful if you are turning over a lot of staff or have non-sales staff that don't need a large amount of cards but want them to have their own personalised cards.
We don't do van graphics and wraps, but we know local people that do and can oversee creation of van and vehicle graphics that fit with other marketing that we do for you.
Other Offline Marketing
If you've got a traditional marketing requirement we can provide it in house or find someone that can deliver.