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The great thing about Facebook is that they know a lot more about their users than other marketing platforms. (It explains why Facebook’s valuation was so high.) In particular Facebook are very aware of their users location. So if your business relies on local customers then Facebook can be a great place to advertise your products and services.
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AuthorEric Barfield - a digital marketing consultant with an IT & creative history spanning decades. 
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"My opinion is of course subjective... but informed by objective experience."
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