The top search results have become more and more dominated by companies that appear to offer a wide range of products and services. In fact a lot of these are simply middlemen selling on leads to other providers. So called Lead Generation or Drop Shipping businesses. But what's behind this trend?
There have been a fair number of articles (and even ads on Facebook) promoting the idea that the traditional view of a marketing sales funnel no longer applies. The argument goes that the sales process is far more complex and nuanced. It’s fair to say that the sales funnel IS an oversimplification of the sales process but is it invalid as a tool to understand the sales process? Personally, I think it is still useful for most businesses.
At the top of this blog is a photo of a puppy. But what was your first thought when you saw it? If you live in the UK and are of a certain age group, the answer is probably “Andrex”. (For those living abroad here’s the Andrex Puppy in action.) For those of a younger age it might be meaningless or perhaps a reminder of how popular puppy and kitten videos are on social media.