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Subjective Marketing.

Articles about digital marketing to help you to grow your business online.

The Rise of Lead Generation Business Models

22/9/2019

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The top search results have become more and more dominated by companies that appear to offer a wide range of products and services. In fact a lot of these are simply middlemen selling on leads to other providers. So called Lead Generation or Drop Shipping businesses. But what's behind this trend?

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Is the concept of a sales funnel dead or is it just resting?

5/9/2019

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There have been a fair number of articles (and even ads on Facebook) promoting the idea that the traditional view of a marketing sales funnel no longer applies. The argument goes that the sales process is far more complex and nuanced. It’s fair to say that the sales funnel IS an oversimplification of the sales process but is it invalid as a tool to understand the sales process? Personally, I think it is still useful for most businesses.

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Is Branding important for Your Business?

5/8/2019

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At the top of this blog is a photo of a puppy. But what was your first thought when you saw it? If you live in the UK and are of a certain age group, the answer is probably “Andrex”. (For those living abroad here’s the Andrex Puppy in action.) For those of a younger age it might be meaningless or perhaps a reminder of how popular puppy and kitten videos are on social media.

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What is Digital Marketing?

1/8/2019

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​Digital marketing covers all aspects of marketing using electronic devices and technology. It spans a multitude of activities used to find and retain customers.

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    Eric Barfield - a digital marketing consultant with an IT & creative history spanning decades.

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"My opinion is of course subjective... but informed by objective experience."
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  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact