What is Digital Marketing?

​Digital marketing covers all aspects of marketing using electronic devices and technology. It spans a multitude of activities used to find and retain customers.

Including:
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• Reaching new customers using online advertising platforms such as Google and Facebook
• Engaging prospects and customers with your web site or phone Application (Apps)
• Measuring and reporting on prospects and customers behaviour and actions.
• Communicating with customers and prospects using email, chat and messaging services.
• Storing records of engagement with customers and prospects using customer relationship management (CRM) systems like Salesforce and Hubspot.

Traditional offline marketing methods are also heavily reliant on digital technologies today as most printed and TV based marketing materials start their lives on a computer in a design package such as Adobe Illustrator or Photoshop. So in that sense they too are part of the digital marketing process.

Our area of particular expertise is in reaching new propsects and engaging them with your web site and measuring the results. We also have a strong knowledge of email marketing and customer relationship management software though that is not an area we particularly focus on commercially.

If you need help reaching and engaging new customers and measuring results, please get in touch.