If you are still micro-managing bid prices, you’re probably wasting your (very precious) time. If you are paying someone to mico-manage your bid prices, you are probably wasting a lot of money in management fees. Maybe you don’t even know that your supplier is micro-managing bids but you are just getting very high service bills on an ongoing basis.
Google is moving more and more towards AI based automation of bid prices and you cannot beat a computer in that game. Furthermore, many of the levers of control in Google Ads are being removed by Google and this trend is likely to continue. So what’s the answer? How do you compete in a constantly shifting digital marketplace where the tools you have used in the past are being taken away? The answer is simply that you cannot beat Google at that game anymore and the real game has moved to a different playing field. Luckily it’s one you have complete control of - the overall performance of your business to satisfy the demands of Google’s users.
Are you putting your energy and money in the wrong places? Talk to us for some independent, informed advice and allow us to take a look at your marketing in the context of your marketing objectives.