OBJECTIVE MARKETING
  • Hello
  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact

Subjective Marketing.

Articles about digital marketing to help you to grow your business online.

Are your Google Ads being suspended?

22/8/2019

0 Comments

 
It may seem at first counter-intuitive, but Google will stop you advertising on their system if you don’t do it well. “Why won’t they just take my money?” I hear you cry! Well, Google are balancing their own commercial interests for your money against that of protecting their user’s loyalty.
The last thing Google want to do is show search results that are not relevant to their customers needs, and that includes the Ads they serve as well as the organic results. You may think your Ads are completely relevant but usually there is a good reason why your Ads are not being shown. You need to discover why and fix it.

Of course it may simply be that you are not paying Google enough to meet their minimum bid requirements, but it’s more likely to be about how well your Ads perform in the market against the competition.  If your competitors Ads are more compelling than yours to Google’s users, then after a short while your Ads will stop being shown.

It’s important to note that it’s not just about your Ad’s themselves, it’s also about relevancy to the keywords you are targeting and how well you satisfy the users desires after they click on your Ad. In short, you have to get every step of the process right to ensure that your Ads perform to the best of their ability. Sounds like a lot of effort? Yep, it is! Embrace that and optimise your whole marketing process. We can help.

Request an analysis of you Google Ads account today.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Digital Marketing Help

    All
    Business Branding
    Digital Marketing
    Facebook
    Google Ads
    Lead Generation
    Pay Per Click (PPC)
    Running A Business
    SEO
    Social Media
    Web Site Development
    YouTube

    RSS Feed

    Author

    Eric Barfield - a digital marketing consultant with an IT & creative history spanning decades.

    Picture
Picture
"My opinion is of course subjective... but informed by objective experience."
Make contact

 © Copyright 2019 Ericaceous Limited. All rights reserved in all media.
All photography, text copy and artwork on this web site is subject to copyright. Do not use without express written permission from copyright holders. 
Content and external links on this web site to third parties do not represent endorsement or recommendation and are provided for your convenience and information only.
By using this site you agree to abide by our privacy policy and these terms and conditions.
Objective Marketing is a trading name of Ericaceous Limited in the UK.
We are based in Balcombe (a 40 min train ride from London),  Near Haywards Heath, West Sussex, United Kingdom.
Registered in England and Wales. Company No. 7848199
Site powered by Ericaceous
Picture
  • Hello
  • Digital Marketing Services
    • All Services
    • For Business >
      • Overview
      • Business Web Sites
      • Digital Marketing Specialist
      • Google Ads Manager
      • Lead Generation Service
    • For Web Developers
    • For Marketing Agencies
  • Case Studies
  • About
    • About Eric
    • Our Fee Structure
    • Our Business Principles
    • Privacy Policy
  • Articles
    • Google Ads
    • Web Site Development
    • Search Engine Optimisation
    • Digital Marketing
  • Contact