It may seem at first counter-intuitive, but Google will stop you advertising on their system if you don’t do it well. “Why won’t they just take my money?” I hear you cry! Well, Google are balancing their own commercial interests for your money against that of protecting their user’s loyalty.
The last thing Google want to do is show search results that are not relevant to their customers needs, and that includes the Ads they serve as well as the organic results. You may think your Ads are completely relevant but usually there is a good reason why your Ads are not being shown. You need to discover why and fix it.
Of course it may simply be that you are not paying Google enough to meet their minimum bid requirements, but it’s more likely to be about how well your Ads perform in the market against the competition. If your competitors Ads are more compelling than yours to Google’s users, then after a short while your Ads will stop being shown.
It’s important to note that it’s not just about your Ad’s themselves, it’s also about relevancy to the keywords you are targeting and how well you satisfy the users desires after they click on your Ad. In short, you have to get every step of the process right to ensure that your Ads perform to the best of their ability. Sounds like a lot of effort? Yep, it is! Embrace that and optimise your whole marketing process. We can help.
Request an analysis of you Google Ads account today.