Search Engine Optimisation (aka SEO) is a process of improving your web site’s performance on search engines, notably Google which dominates the search market with well over a 90% share of the market.
Good SEO is not just about getting your web site into the top search page results – though obviously that is the aim for most businesses looking for SEO services.
In the distant past it used to be easy to get to the top of the search results pages, even in competitive markets. Those “quick win” days are over though it is still possible to make dramatic changes with simple changes to older web sites that have been poorly optimised.
The technical ins and outs of SEO are now well practiced by most businesses. These include “on the page” optimisations (changes to your web site content) and “off the page” optimisations (changes to the way you promote your web site on other web sites and social media etc). We are well versed in all SEO activities.
Technical prowess aside, SEO in 2019 is really more about a holistic approach to improving the experience of your potential customers when they visit your site. In short, making sure that you are maximising the potential of your web sites content to draw in new visitors and turn them into clients and customers.
In essence, Google wants to fulfil its users search goals. So if your site fulfils a particular goal well (according to Google’s measures), over time Google will reward you with better placement in the search results. It’s as “simple” as that. Matching your web site’s content to the goals of Google’s searchers is part of the art of good SEO.
SEO is an ongoing process based on simple tried and tested methodologies. If you want to get set up for success with a new web site or need help to improve your current site’s potential get in touch for a free phone consultation of your objectives.